Bad Bunny has once again proven that he’s more than just a global music sensation by fronting a daring new campaign for Calvin Klein.
He is a vocal LGBTQ+ ally, and his influence extends far beyond the stage.
His latest collaboration with the iconic fashion brand centers on the Calvin Klein Icon Cotton Stretch line, bringing fresh buzz to an industry that always loves a bold statement.
The campaign was shot in Puerto Rico, a place that holds deep significance for Bad Bunny.
In a press release, the artist explained that getting to highlight his homeland in such a major fashion moment made this project especially meaningful.
He shared that this partnership has been in the works for a while, and seeing it finally come to life is both exciting and gratifying.
Alongside the captivating photos, Bad Bunny opened up about the rigorous preparation he undertook, discussing his fitness and dietary regimen in an interview with GQ.
He revealed that he dedicated himself to intense training and embraced a clean diet in order to feel his best for the shoot.
The results certainly shine through in the final imagery, which fans have described as sizzling and effortlessly confident. And a huge billboard in New York City had the fans laugh about leaving their cars parked due to traffic hazard.
Beyond fashion, Bad Bunny remains committed to putting his signature on every creative project he touches, including his music.
He spoke about the importance of authenticity, explaining that his latest album is all about being genuine, unapologetic, and the best version of oneself.
Many are calling this ethos a driving force behind his appeal, particularly among LGBTQ+ fans who find inspiration in his fearlessly fluid style.
The Puerto Rican superstar recently performed at the SNL50 event, where he continued to showcase his cultural heritage.
He introduced Los Sobrinos to a global audience and felt it was the perfect stage to spotlight Puerto Rican talent.
In conversation after the campaign, Bad Bunny joked that his biggest craving was indulging in local cuisine, specifically Manchego croquetas and crispy tuna rice, once the photoshoot wrapped.
+Related: Gay Bear Version of Jeremy Allen White’s Calvin Klein Advert
That authenticity, from music to fashion to food, has fueled a tidal wave of admiration across social media.
Fans are celebrating the collaboration between Bad Bunny and Calvin Klein, raving about the stunning images and the inclusive message behind them.
Industry insiders have noted that the brand’s choice to feature Bad Bunny reflects a broader strategy to resonate with diverse communities worldwide.
His undeniable charisma, openness about his identity, and unwavering pride in his Puerto Rican roots continue to make him a standout figure in the entertainment world.
Online searches for his collaboration soared soon after the campaign dropped, underscoring the singer’s massive global appeal.
Beyond the striking photos, Bad Bunny recently made history by being the most-streamed artist on Spotify for three consecutive years, proving his cross-cultural popularity.
His hit track DtMF took TikTok by storm, showing how his creative efforts keep capturing new audiences.
This latest partnership with Calvin Klein only solidifies his position as a trendsetter unafraid to break the rules.
As the campaign’s images continue to circulate online, they serve as a vibrant reminder of Bad Bunny’s evolving legacy.
With his music, advocacy, and fearless self-expression, he is opening doors and showing fans that you can be unapologetically yourself—and look great doing it.
+Related: Ben Platt & Noah Galvin’s Summer Wedding in New York