Colton Haynes has found a very effective way to make us pay attention.
In an October 14 interview with Out, he hints at a revealing collaboration with sexual-health company MISTR, potentially involving several participants without clothes.
He leaves the details open, so a formal announcement is still something to watch for.
A familiar face, a personal story
Viewers know Haynes from Teen Wolf and Arrow, while readers have encountered a more intimate account of his life in Miss Memory Lane.
His memoir’s publisher describes a book addressing desire, abuse, addiction, fame and recovery.
That range gives readers a perspective beyond the polished photographs associated with an actor and model.
A celebrity crush can begin with a television role, but following someone over time can also mean listening when he shares experiences that are difficult to put into words.
There is room for that honesty alongside a playful tease about a possible campaign.
The company behind the tease
MISTR describes its platform as an online sexual-health service for adults, with offerings including PrEP, STI testing and long-term HIV care.
Its website explains that accessing PrEP through the service involves a health questionnaire, a physician consultation and laboratory testing, followed by a prescribing decision where appropriate.
The company also describes options for testing at home or in person, with medication delivery through partner pharmacies.
Those details give anyone intrigued by the celebrity connection something practical to explore beyond the photographs.
They also make the sexual-health connection more concrete than a vague promise about raising awareness.
Flirting and looking after ourselves
A handsome actor can get us to stop scrolling, but the conversation he draws us into can have value beyond that first glance.
Sexual health deserves space in ordinary gay life: alongside dating, desire, relationships and the pleasure of feeling comfortable in our bodies.
It should be something we can discuss without embarrassment, whether the conversation starts with a partner, a friend or a cheeky celebrity interview.
For now, Haynes has supplied the tease and left us waiting for the details.
Consider our attention successfully obtained.
📷 @coltonlhaynes