Tom Daley has officially signed with WME and MVE, two powerhouse talent agencies, as he looks to expand his career in the United States.
The move marks a strategic shift from Olympic gold medalist to global entertainment personality and LGBTQ+ style icon.
WME (William Morris Endeavor) is one of the world’s largest talent agencies, with deep connections in Hollywood, streaming platforms, live events, and global branding.
MVE (a digital-first talent agency) specializes in building crossover careers for public figures with strong personal brands, especially those with an LGBTQ+ following.
This partnership opens doors for Daley into American television, film, speaking engagements, and major brand collaborations he likely couldn’t have accessed from the UK alone.
Just days before the agency announcement, Daley also launched a retro swimwear collection with Adidas, inspired by his love of knitting.
The limited-edition line dropped on July 15, featuring fitted swim briefs and shorts designed with knit-inspired prints and built using Infinitex material for maximum stretch and durability.
Fan reactions online were explosive, with comments like “Obsessed,” “Killer legs,” and calls for Adidas to launch the collection in the U.S. and Mexico.
The collection quickly became a symbol of queer joy and body confidence, driven not only by Tom’s design but by the way he wears his identity unapologetically.
Daley’s partnership with WME and MVE reflects a calculated evolution of his brand — from Olympic diver to multi-platform queer creator and advocate.
His Adidas line blends fashion and personal identity, showing how authentic queerness can translate into both art and commerce.
With WME’s support, Daley now has the infrastructure to pursue talk show appearances, streaming projects, documentaries, and potentially even scripted roles in American media.
His previous work includes a knitting documentary on Discovery+ and commentary on Eurosport, but this deal catapults him into a larger and more competitive entertainment arena.
Why This Matters to LGBTQ+ Audiences
Tom Daley represents a rare and powerful intersection of sport, style, and queer visibility.
He’s no longer just an Olympic champion — he’s a role model for how queer men can take control of their image, their narrative, and their creative output.
His journey reflects how authenticity can become a powerful marketing tool, especially when paired with strategic partnerships that elevate his platform.
Fan demand for the Adidas line in the U.S. also underscores the growing influence of LGBTQ+ consumers in shaping global fashion trends.