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Oh, Tom Daley, you’ve done it again! The British diving sensation and all-around charmer had his followers both drooling and double-taking with his latest social media post. What starts out like a sultry Malibu ad quickly takes a deep dive (pun totally intended) into something much more serious—something that might just save lives this summer.
In the video, Tom strolls by a pool, cocktail in hand, wrapped up in a cozy Malibu-branded robe. If you’ve followed Tom’s journey, you know he’s no stranger to blending style with substance. But this time, it’s all about that final splash of seriousness. As he sheds the robe, revealing his signature self-knitted swimwear—this time, a striking pair of red briefs—Tom’s fans might have initially thought this was just another cheeky post. However, it takes a stark turn as Tom approaches the diving board and a chilling statistic is revealed at the bottom of the pool: “1 in 4 UK drownings involve alcohol.”
It’s a sobering message, and one that lands hard as Tom’s briefs flash the stark reminder, “Don’t Drink and Dive.” A playful moment transforms into an important public service announcement, reminding everyone that alcohol and water just don’t mix, especially during these sweltering summer months when accidents spike.
This campaign, in collaboration with the Royal Life Saving Society UK, couldn’t come at a better time. With record heat waves and beach vacations in full swing, the reminder that drownings triple during extreme heat conditions is as critical as ever. And trust Tom to give us this message wrapped up in his signature mix of charm, creativity, and a hint of playfulness.
+Related: Tom Daley Announces he’s Diving into Retirement with Pride
But Tom didn’t stop there. His ever-creative “Made with Love” knitting brand is releasing a limited edition of those eye-catching knitted beachwear pieces, complete with the “Don’t Drink and Dive” slogan. If you’ve been following Tom’s knitting adventures, you know these aren’t just any old trunks—they’re hand-crafted with the same dedication and love he’s shown throughout his diving career. A portion of the proceeds will go directly to support the Royal Life Saving Society, blending fashion with philanthropy in a way only Tom can.
And speaking of Tom’s diving career, it’s a bittersweet time for his fans. Just this Monday, our beloved diver announced his retirement after snatching a silver medal at the Paris Olympics—his fifth Olympic medal and the perfect capstone to an extraordinary career. Five Olympic Games, one gold, three bronzes, and now a silver: Tom Daley has left an indelible mark on the world of sports, and as one of the most successful gay athletes of all time, his legacy extends far beyond the pool.
The announcement was emotional, not just for Tom, but for those of us who’ve cheered him on through every flip and twist. Among the first to pay tribute was his husband, the talented Dustin Lance Black, whose words captured the hearts of many. “It has been the honor of my life to be by your side on this magnificent journey, Tom,” Dustin wrote on Instagram. “You are a shining example that true warriors can also have true hearts.”
Dustin’s heartfelt message reminded us all that while Tom might be hanging up his trunks, his journey is far from over. The love and support these two share is a beacon for so many in our community, a reminder that dreams, no matter how impossible they seem, can come true with the right person by your side.
So, whether you’re diving into your next big adventure or just dipping your toes in, take a cue from Tom: keep it stylish, stay safe, and always remember the deeper message beneath the surface. We’ll be here, cheering you on every step—or splash—of the way.
+Related: Tom Daley Wins Gold: Love, Olympic Dreams, and OnlyFans