Welcome to Troye Sivan’s backstage wonderland, where the question isn’t “trick or treat” but “tap or block!”
The Aussie pop darling and LGBTQ+ icon has teamed up with Grindr for a cheeky new campaign that transforms your on-app swiping dreams (or nightmares) into a hilarious group game.
And honey, we are here for it.
A Backstage Bash
Shot by director Jake Wilson on the last stop of Troye’s Something to Give Each Other Tour, the “Tap or Block” clip brings together some of Sivan’s unbelievably talented (and ridiculously hot) backup dancers—Theo, Simone, Samuel, Ben, Ainsley, and Mauro.
The vibe? Think slumber party meets confession booth, with Troye playing game master.
“The rules are simple,” Troye purrs, popstar smirk fully engaged. “I read something out: if you’re into it, you say, ‘Tap!’ If you’re not, you say, ‘Block!’”
It’s like an IRL version of the app, but with way better lighting and a lot more giggling.
Real Talk & Real Laughs
From “super hairy” to “strict dynamic,” the lightning-round questions celebrate “the diversity of queer experiences,” according to Grindr.
There’s chatter about open couples, post-gym showers, “masc” bios—and (gasp) even the dreaded “he calls you bro/dude?” moment.
With each question, the dancers dish out their unfiltered opinions, tapping or blocking with plenty of side-eye and laughter.
“Dating and hooking up can be complex, sexy, messy, intoxicating, and confusing,” Troye told The Hollywood Reporter in a statement.
+Related: Troye Sivan Shuts Down Homophobic Grindr Rumor
“I love how Grindr and this campaign celebrate all of this with humor, honesty, and community.”
In a world where awkward small talk can kill your vibe, it’s refreshing to see a campaign tackle those issues with a wink and a nudge.
A Star-Studded Creative Team
Not only is Troye at the helm, but the spot is produced by Charlie Wilson, features a track by none other than Leland, and was creatively spearheaded by Luke Anderson from Juxtapose Studio.
For fans, it’s a full-circle moment—Luke Anderson also teamed with Troye on his “Got Me Started” music video.
Now the dream team is back with something delightfully comedic and unabashedly queer.
Why We Love It
• Representation: The campaign highlights a crew of diverse dancers, letting them speak frankly about sex, romance, and identity.
• Troye Sivan: Because… Troye. Enough said.
• No Filter: Let’s be honest—these are the kinda convos you and your besties are probably already having over brunch, so seeing them go mainstream is a total mood.
A (Tap) or (Block) on the Horizon?
Between sultry dance moves and playful Q&A, Troye Sivan’s “Tap or Block” might just inspire you to re-examine your own Grindr profile—and your approach to finding (or dismissing) connections.
After all, authenticity is the name of the game here, and there’s something irresistibly fun in hearing a group of gorgeous humans dish on everything from satin sheets to that dreaded “open couples” curveball.
So next time you’re about to swipe right or left on a dating app, remember Troye’s rules: If it sparks joy, tap it, darling. If it makes you cringe, well, block it like it’s hot.
Because in the end, love (and lust) is meant to be celebrated with honesty, humor, and a liberal dash of boldness.