Darlings, grab your iced coffee and clutch it tight, because one of the internet’s favorite gay couples has just announced they’re going their separate ways, and the online chatter is nothing short of thunderous.
Beau Ciolino and Matt Armato, the New Orleans-based duo behind the lifestyle brand Probably This, revealed in a video to TikTok and Instagram that after 12 years together, they’ve decided to end their romantic relationship.
With over 250K Instagram followers and a book to their names, Beau and Matt have long been adored for their mix of recipes, DIY tips, and cozy home inspiration — not to mention the kind of couple selfies that could make even the most committed single gay sigh dramatically.
In the breakup video, Matt cut straight to the chase with a very direct “We broke up,” while Beau reflected warmly on their years together, insisting they’ll remain best friends.
The video quickly went viral, but instead of fans focusing on the heartfelt words, many zeroed in on their body language, with Beau appearing more upbeat and Matt looking a little more heartbroken.
Some commenters even speculated that one of them had already moved on, and things snowballed so fast that Matt felt compelled to step in with a passionate defense of his ex.
“I love Beau with all my heart, he is a good person,” Matt wrote, begging fans not to turn Beau into the villain of their story, adding the now widely shared line, “He is not a villain, he is a human, and a really beautiful one at that.”
He also made it crystal clear that there was no cheating, no betrayal, just the painful truth that sometimes relationships change form, even when the love doesn’t disappear.
What this means for Probably This is still up in the air, but if history is any guide, fans will keep rooting for both men whether they continue working together or branch out separately.
It’s a reminder that queer love stories come in all shapes and endings, and sometimes those endings are just new beginnings in disguise — much like Emmerdale’s Max Parker and Kris Mochrie proving love really can go the distance with their lavish Suffolk wedding.
For Beau and Matt, the next chapter may not include couple selfies, but it will surely include plenty of growth, creativity, and maybe even a little more honesty than Instagram usually allows.
Until then, we’ll just have to keep stalking their feeds and hoping for new projects — and maybe some tea about how they’re navigating single life, the way Joe Baggs recently got everyone talking about intimacy and boundaries with his boyfriend Kaine.
Breakups hurt, sure, but if you ask us, the Gay Internet™ will never stop rooting for two men brave enough to share their hearts — and their heartbreak — with the world.