Tom Daley has officially completed his final evolution from Olympic diving legend to shirtless knitting overlord and honestly we could not be more obsessed.
What started as a lockdown hobby has now become a full blown yarn empire that spans fashion, books, TV and a whole lot of very visible abs.
Under his cozy brand Made With Love, Tom has been selling kits, patterns, tutorial books and all kinds of crafty goodies that he designs and knits himself.
Yes, that includes the infamous knit speedo that singlehandedly raised global temperatures and probably crashed a few WiFi connections along the way.
Now he is taking things to the next level by fronting a new reality competition called Game of Wool where amateur knitters battle it out with needles, yarn and pure creative chaos.
The mission is simple and extremely on brand for Tom; get as many people as possible into knitting and away from doom scrolling their phones for five minutes.
He gushes about how knitting helps him slow down, stay present and look after his mental health in a way that feels both wholesome and ridiculously attractive.
According to Tom, picking up the needles helped him manage stress, focus his mind and even push himself all the way to that Tokyo Olympic gold medal moment.
Some athletes swear by ice baths and brutal training camps, but Tom apparently just needed a ball of yarn and a dream.
In a new feature for Fault Magazine, he proves that crafting and couture can absolutely share the same runway.
The editorial serves us high fashion, soft lighting and a torso so sculpted it should probably come with a safety warning for fragile gays.
Think wide leg patchwork jeans, open shirts, playful poses and the kind of smolder that makes you Google “beginner knitting patterns” purely out of solidarity.
Behind the thirst trap exterior there is also full on dad mode, because Tom’s yarn dynasty has actually made family life with husband Dustin Lance Black easier.
He talks about no longer racing from training to school runs and instead being able to work his knitting projects around life with their two sons.
Some parents have spreadsheets and color coded calendars, but trust Tom to organize his world with needles, wool and a killer smile.
Of course an overachiever like him is not stopping there, because he is already teasing new projects linked to the upcoming Winter Olympics in Milan.
He also hints at expanding Made With Love even further and maybe giving us more seasons of Game of Wool if the crafting gods are kind.
There is even talk of a festive knit along advent calendar where fans can stitch a little each day from December first to Christmas Eve.
By the end you will have something cozy and handmade to show for it, even if your abs do not quite match the inspiration photos.
That is the secret magic of Tom Daley’s knitting era; it is flirty and thirst inducing but also genuinely soft, calming and inclusive.
He is telling queer kids, tired adults and stressed out sports fans that it is okay to log off, pick up some yarn and make something silly and beautiful.
Tom has become the rare celebrity who can sell mindfulness, family life and shirtless editorials in one perfectly stitched package.
Whether you are here for the mental health message, the craft inspiration or just the photos, there is more than enough Daley content to go around.
Grab your needles, choose your color and cast on, because if Tom Daley says knitting is the new sexy, we are absolutely ready to purl for our lives.