B-Gay is an independent LGBTQ+ publisher and community for gay men, bringing together culture, entertainment, relationships, real-life stories and the LGBTQ+ news and moments that matter.
Founded in 2000, B-Gay has been part of LGBTQ+ life online for more than 25 years. What began in the early days of the gay internet has evolved into a community reaching millions of people through social media, B-Gay.com, our newsletter and community channels.
Who we reach
Our audience is primarily gay men, with a strong following among adults 35+ and a particularly large audience in the United States.
Today, more than 140,000 people follow B-Gay across Facebook and Instagram, with millions of content views each month. Our wider community also includes audiences on TikTok, YouTube, Threads, X, Bluesky, Discord and our email newsletter.
Audience snapshot
- 140,000+ Facebook + Instagram followers
- Millions of monthly social content views
- Primarily gay men
- Strong U.S. audience, with a 35+ core
What we do
B-Gay covers the people, relationships, culture and stories that connect gay men around the world.
That can mean breaking LGBTQ+ news, celebrity and entertainment stories, love and relationship stories, LGBTQ+ history, inspiring personal stories — or simply something that makes our community smile.
We are interested not only in what is happening, but in the human story behind it.
The B-Gay Community Hub
B-Gay exists across many platforms, but our goal is to bring those conversations, relationships and communities together.
B-Gay.com is our independent home — a place that connects our content, community, newsletter and whatever B-Gay becomes next.
The platform may evolve. The community is the important part.
Independent and human-led
B-Gay remains independently owned and operated.
Technology and AI help us research, create and distribute content more effectively, but editorial judgment, curiosity and the relationship with our community remain human-led.
Founded by Hans Smines
Hans founded B-Gay in 2000 and continues to lead its editorial direction and development.
Work with B-Gay
We welcome relevant partnerships, sponsorships and collaborations with brands, creators and organizations that are a good fit for our audience.
For partnership or media inquiries, please contact us.