Cooper Koch is officially fronting Calvin Klein’s latest Pride campaign, and let’s just say—he understood the assignment.
The rising queer star, best known for his breakout in Swallowed and his powerful performance as Erik Menendez in Monsters: The Lyle and Erik Menendez Story, is turning heads again—this time in nothing but tighty whities and a whole lot of Pride energy.
Cooper made his Calvin Klein debut back in May, but now he’s back—and baring even more—for the brand’s Pride collection, shot in signature CK minimalism with maximum impact.
The campaign tagline says it all: “This is Love. This is Timeless. This is Pride.” And Cooper? He’s serving all of it.
Shot alongside other queer models, the campaign puts queerness front and center—no filter, no shame, and very little fabric.
Let’s be real, it’s not just the abs that are making fans swoon.
Cooper Koch has been building serious momentum as one of Hollywood’s most exciting young actors, thanks to raw performances, fearless roles, and his out-and-proud presence on and off screen.
He recently made his red carpet debut with boyfriend Stuart McClave, instantly earning the two the title of “the internet’s favorite boyfriends.”
Related: Cooper Koch’s Golden Globes Moment with Boyfriend Stuart
Whether he’s monologuing in a Ryan Murphy drama or strutting in Calvin Klein, Cooper is making queer visibility look damn good.
The campaign also highlights a growing trend of major fashion houses embracing LGBTQ+ talent in front of the lens—not just behind it—and doing it with real, authentic faces.
And with Cooper’s mix of vulnerability, confidence, and just the right amount of tight underwear, he’s the perfect poster boy for Pride 2025.
It’s more than a thirst trap—though, let’s be honest, it’s definitely that too.
It’s a celebration of queer joy, body positivity, and being exactly who you are—shirt off, smile on, and proud as hell.
So thank you, Calvin Klein, and thank you, Cooper Koch, for reminding us all what Pride should feel like: bold, beautiful, and unapologetically you.
Related: The Gay Koch Twins’ Hilarious Jab at ‘White Lotus’ Brother Lust